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Description
Content
Intendent To
Benefits
Certificates

How can employer branding bring you higher quality candidate profiles and help retain employees?

Are you an HR professional looking to improve your approach to attracting, engaging and retaining top talent? This dynamic course is precisely crafted for HR leaders like you who are eager to master the art and science of Employer Branding.

Introduction to Employer Branding

The theory and concept of employer branding

Basic criteria for implementing employer branding
What does an employer brand consist of:
Employer Branding Strategies
The employer brand and the labor market
Employer branding activities targeting employees
Employee Experience and Engagement
Recruitment Marketing
Metrics in Employer Branding
Employer Brand Audit

The course is designed for HR professionals, recruitment specialists, marketing and communications specialists committed to building the workplace brand in order to attract the best talent.

This course will give you the basics of several elements of an Employer Brand, including:

Essentials of Employer Branding: Essentials of employer branding, its impact on recruitment and how it differs from corporate branding.

Components of an employer brand: The basics of creating a powerful offer to employees and candidates (by creating an EVP). Defining organizational values and conducting effective employer branding research.

Strategies and Execution: Developing and implementing a compelling employer brand story, leveraging the power of social media and marketing.

Employee experience: The role of employee experience in shaping the employer brand.

Recruitment Marketing: The Impact of Employer Branding in Recruitment Marketing, Optimizing Job Descriptions and Creating a Compelling Story.

Metrics and Tracking: Key Employer Branding Success Metrics, Analytics, and a Framework for Continuous Improvement.

Course attendance certificate issued by Semos Education

Description

How can employer branding bring you higher quality candidate profiles and help retain employees?

Content

Introduction to Employer Branding

The theory and concept of employer branding

Basic criteria for implementing employer branding
What does an employer brand consist of:
Employer Branding Strategies
The employer brand and the labor market
Employer branding activities targeting employees
Employee Experience and Engagement
Recruitment Marketing
Metrics in Employer Branding
Employer Brand Audit

Intendent To

The course is designed for HR professionals, recruitment specialists, marketing and communications specialists committed to building the workplace brand in order to attract the best talent.

Benefits

This course will give you the basics of several elements of an Employer Brand, including:

Essentials of Employer Branding: Essentials of employer branding, its impact on recruitment and how it differs from corporate branding.

Components of an employer brand: The basics of creating a powerful offer to employees and candidates (by creating an EVP). Defining organizational values and conducting effective employer branding research.

Strategies and Execution: Developing and implementing a compelling employer brand story, leveraging the power of social media and marketing.

Employee experience: The role of employee experience in shaping the employer brand.

Recruitment Marketing: The Impact of Employer Branding in Recruitment Marketing, Optimizing Job Descriptions and Creating a Compelling Story.

Metrics and Tracking: Key Employer Branding Success Metrics, Analytics, and a Framework for Continuous Improvement.

Certificates

Course attendance certificate issued by Semos Education

Past experiences

What people say about us

- Ivana Ikonomova Accredited Academy for Human Resources

I would like to contribute and show them how, through creative and practical solutions, they can fulfill their personal potentials, as well as the goals of the company they work for.
- Antonina Nastevska Human Resources student

My journey at Semos Education begins with the desire to further expand my horizons and improve my skills in the field of human resources.
- Irena Kasaposki Stojanova Human Resources student

The opportunity to learn from the best instructors who are experts in this field, and who were fully dedicated, engaged, and interactive in communication with us as listeners during the lectures.
- Natalija Stoimilova Human Resources student

The Human Resources Academy at Semos Education exceeded my expectations from the very beginning. I was impressed by the professional approach and overall dedication of the professors. However, the most important aspect is the sharing of experiences, which enables learning from real-life situations that are not contained in the learning materials.
- Teodora Babamova Human Resources student

The reason I decided to enter this field is precisely because it offers a wide range of career paths, including recruitment, training and development, compensation and benefits, employee relations, and much more.
- Marinela Boshkoski Telelink Infra Services

The Academy gave me great self-confidence. All the instructors are experienced and are truly a treasure trove of ideas. Of particular importance is the constant communication and consultation for any kind of uncertainties, interpretations, and recommendations. I feel like I always have somewhere to turn to in every situation.
- Vladimir Slavkovski Slice

The learning through concrete scenarios, examples, and exercises; the modern literature and excellent theoretical preparation; the continuous exchange of knowledge and experiences with the instructors and other listeners from the groups left the biggest impression on me from the Academy.
- Sanja Mihajlovski Human Resources

Anyone leading a team or aiming for a managerial position will benefit from the Academy to broaden their horizons and consequently manage their team more successfully.